Cell 2bn 2m ipods.
Quality not so good on cell but convenience is brought to the market.
www.foneshow.com UI overview.
based on voicemail system. So you can forward podcast to friends vai Cell.
Widgets at source podcast and allows phone number sign up. Do decentralised signup.
Traction in white labelling in corporate training.
Sweet spot expected 5 minutes shows rather than 50 minute.
Ad sales ideas, CPC model for podcasting like google does for web. Why, give advertisers concrete RIO on ad cost? Hmm????