Tuesday, July 18, 2006

Colon Cancer Prevention Katie Couric, CBS Anchor

Katie Couric, CBS Anchor
Katie Couric, CBS Anchor,
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Katie gave a real and full on speach on colon cancer prevention and early detection via screening. She also explored her new role as the new anchor at CBS prime time news programme. This was the first time I had heard of Katie but it clear from the audience that the US public have great admiration for her. I look forward to reading her new blog and how she uses the Internet to bring openess to her editorial decision making process. Framing the CONTEXT of news is a key challenge for her and this strikes a chord. There is a massive online trend of forming user centric context. How broad casting can apply this will be interesting to see.

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