The media, broadcasting, stuff on the tele to the web try to make everything entertaining? Not entertaining then no one watches. It's just a take on information. Take the weather. We watch weather forecasts, but the level of personalization in minimal. However, you can go to the source of the information that the Weather 'experts' use to make us the weather entertainment. What is the weather like this afternoon. Lets look up the paper or twich on the tele. It will come but why not switch on the local radar piciture to see if it rain near by and see if the wind is blowing it our way. We can do this today but for me very few do. Inertial is with the media. Is entertainment what we always want? Not the reality that is personal?
And an add on point. I have realised that social weather casts will becoming along. We need all the source weather forecasting informaiton and more as technology allows. However, I guess that one of the best sources of informatoin someone visiting Aboyne in Royal Deeside could do looking for a weather forecast and linking it to the outdoor things they want to do or any activity would be to ask me. Why I have lived here all my life. I can map the information to the experince of life. I have the most informaion on the subject.