In 1998 I turned my startup energies to comparison shopping. This involved moving to Edinburgh to live for the first time. After a couple of years of bootstrapping I raised some angel funding and Prosumer Solutions was incorporated. I used my primative graphics skills to illustrate my thoughts on comparison shopping for financial services. The business quickly moved into content management tools and eventually the business stopped trading.
Today, just some 7 years on, comparison shopping websites are selling for hundreds of millions and romnours of $4bn UK floatation. The industry is profitable.
As an entrepreneur you have the vision to see these times, ahead of time. That is the easy part. The part I failed in back then was sticking to my guns, using my creative abilities and engery to guide a team throught the tough and often dark times to see the market opportuinty realised further along the line. You learn from failure and are better equiped to lead next time on the startup rollercoaster.
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